The Dartnell marketing manager's handbook
Alternative title: | Marketing manager's handbook |
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Year of publication: |
1994 ; 3. ed.
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Other Persons: | Levy, Sidney J. (contributor) |
Publisher: |
Chicago, IL : Dartnell |
Subject: | Marketingmanagement | Aufsatzsammlung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Strategic market creation : a new perspective on marketing and innovation management
Tollin, Karin, (2008)
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New directions in international advertising research
Taylor, Charles Raymond, (2002)
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The marketing gurus : lessons from the best marketing books of all time
Murray, Chris, (2006)
- More ...
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Marketing, society, and conflict
Levy, Sidney J., (1975)
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Managerial analysis in marketing
Sturdivant, Frederick D., (1970)
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Broadening the concept of marketing
Kotler, Philip, (2008)
- More ...