The debate on standardization and adaptation in international marketing and management research : what do we know, what should we know?
Stefan Schmid ; Thomas Kotulla
| Year of publication: |
2009
|
|---|---|
| Authors: | Schmid, Stefan ; Kotulla, Thomas |
| Publisher: |
Berlin : ESCP Europe, Wirtschaftshochsch. Berlin |
| Subject: | Internationalisierung | Marketingstrategie | Customization |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 67 Bl. : graph. Darst. |
|---|---|
| Series: | ESCP Europe working paper. - Berlin, ISSN 1869-5426. - Vol. 50 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. Bl. 25 - 36, Bl. 48 - 67 |
| Classification: | Philosophie und Theorie der Betriebswirtschaft |
| Source: |
Persistent link: https://www.econbiz.de/10004957585