Sage brief guide to marketing ethics : [consumer rights, product liability, ethical issues in pricing, cross-cultural consumer marketing, green marketing, cause-related marketing, marketing to children and more ...]
| Alternative title: | Marketing ethics |
|---|---|
| Year of publication: |
2012
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| Publisher: |
Los Angeles, Calif. [u.a.] : Sage |
| Subject: | Marketing | Unternehmensethik | Business ethics | Marketingmanagement | Marketing management | Zielgruppe | Target group |
| Description of contents: |
"Consumer rights, product liability, ethical issues in pricing, cross-cultural consumer marketing, green marketing, cause-related marketing, marketing to children, and more"--Cover
Table of Contents [gbv.de]
; Abstract [sagepub.com]
|
Online Resource
| Extent: | VIII, 218 S. 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Einführung ; Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Formerly CIP Uk. - Includes bibliographical references |
| ISBN: | 978-1-4129-9514-6 ; 1-4129-9514-0 |
| Classification: | Philosophie und Theorie der Betriebswirtschaft ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009126353