The decay of positive and negative word of mouth after product experience
Year of publication: |
2014
|
---|---|
Authors: | East, Robert ; Uncles, Mark D. ; Romaniuk, Jenni ; Hand, Chris |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 22.2014, 4, p. 350-355
|
Subject: | Word of mouth | WOM | PWOM | NWOM | Decay rate | Diffusion modelling | Modellierung | Scientific modelling | Virales Marketing | Viral marketing |
-
Fouad, Heba, (2017)
-
Essays on marketing and online social networks
Lanz, Andreas U., (2017)
-
Ghorbanzadeh, Davood, (2018)
- More ...
-
"Distortion" in retrospective measures of word of mouth
East, Robert, (2013)
-
Measuring the impact of positive and negative word of mouth : a reappraisal
East, Robert, (2016)
-
Improving agent-based models of diffusion
East, Robert, (2016)
- More ...