Impact of personalized social media advertisements on consumer purchase intention
Mehta Reena, Kulkarni Udita
Year of publication: |
2020
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Authors: | Reena, Mehta ; Udita, Kulkarni |
Published in: |
Analele Universitătii Dunărea de Jos Galaţi. - Galaţi : [Verlag nicht ermittelbar], ISSN 2344-441X, ZDB-ID 2595656-5. - Vol. 26.2020, 2, p. 15-24
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Subject: | Consumer behavior | Digital marketing | Personalized advertisements | e-commerce | Online marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Werbewirkung | Advertising effects | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Werbung | Advertising |
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