The Demonstration of a Methodology for Assessing SME Decision Making
Year of publication: |
2000
|
---|---|
Authors: | Gilmore, Audrey ; Carson, David |
Published in: |
Journal of Research in Marketing and Entrepreneurship. - MCB UP Ltd, ISSN 1471-521X, ZDB-ID 2524213-1. - Vol. 2.2000, 2, p. 108-124
|
Publisher: |
MCB UP Ltd |
Subject: | Holistic qualitative research | Small to medium sized enterprises | Research | methodologies | Marketing decisions |
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