The Depth of Brand Engagement Funnel : Dimensionalizing Interaction in Social Media Brand Communities
| Year of publication: |
2020
|
|---|---|
| Authors: | Rossolatos, George |
| Publisher: |
[2020]: [S.l.] : SSRN |
| Subject: | Social Web | Social web | Markenführung | Brand management | Online-Marketing | Internet marketing | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing |
| Description of contents: |
Purpose: The principal pu ...
Abstract [papers.ssrn.com]
|
| Extent: | 1 Online-Ressource |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | In: Qualitative Market Research: An International Journal (advance online publishing June 2020 DOI: 10.1108/QMR-03-2019-0041) Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 2, 2019 erstellt Volltext nicht verfügbar |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012846984