The design of experiential services with acclimation and memory decay : optimal sequence and duration
Year of publication: |
May 2016
|
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Authors: | Das Gupta, Aparupa ; Karmarkar, Uday S. ; Roels, Guillaume |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 62.2016, 5, p. 1278-1296
|
Subject: | service design | experience | scheduling | social psychology | behavioral operations |
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