The determinants of brand equity
Year of publication: |
2010
|
---|---|
Authors: | Kapareliotis, Ilias ; Panopoulos, Anastassios |
Other Persons: | Artikis, George P. (ed.) |
Published in: |
Managerial Finance. - Emerald Group Publishing Limited, ISSN 1758-7743, ZDB-ID 2047612-7. - Vol. 36.2010, 3, p. 225-233
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Greece | Brand equity | Intangible assets |
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