The determinants of brand equity: The case of Greek quoted firms
Year of publication: |
2010
|
---|---|
Authors: | Kapareliotis, Ilias ; Panopoulos, Anastassios |
Published in: |
Managerial Finance. - Emerald Group Publishing. - Vol. 36.2010, March, 3, p. 225-233
|
Publisher: |
Emerald Group Publishing |
Subject: | Brand equity | Greece | Intangible assets |
-
The determinants of brand equity : the case of Greek quoted firms
Kapareliotis, Ilias, (2010)
-
The determinants of brand equity
Kapareliotis, Ilias, (2010)
-
Srinivasan, Shuba, (2024)
- More ...
-
The determinants of brand equity : the case of Greek quoted firms
Kapareliotis, Ilias, (2010)
-
The determinants of brand equity : the case of Greek quoted firms
Kapareliotis, Ilias, (2010)
-
The determinants of brand equity: The case of Greek quoted firms
Kapareliotis, Ilias, (2010)
- More ...