The determinants of the decision making process for purchasing fashion products in the e-commerce industry in light of research
Year of publication: |
2023
|
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Authors: | Grębowiec, Mariusz ; Pietrzak, Piotr |
Published in: |
European research studies. - Piraeus : [Verlag nicht ermittelbar], ISSN 1108-2976, ZDB-ID 2479315-2. - Vol. 26.2023, 1, p. 390-410
|
Subject: | E-commerce | market behaviour | consumer | clothing market | footwear market | marketing activities | Electronic Commerce | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Bekleidungsindustrie | Clothing industry |
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