The development and use of a global marketing and sales scorecard
Year of publication: |
2003
|
---|---|
Authors: | Engle, Robert L. |
Published in: |
Handbook of research in international marketing. - Cheltenham [u.a.] : Elgar, ISBN 1-84064-946-1. - 2003, p. 446-457
|
Subject: | Internationales Marketing | International marketing | Welt | World | Verkauf | Selling | Balanced Scorecard | Balanced scorecard |
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