Goal-relevant versus incidental similarity when choosing between multiple service providers
Aaron D. Arndt, Kiran Karande, Kristina Harrison, Leila Khoshgadam
| Year of publication: |
2021
|
|---|---|
| Authors: | Arndt, Aaron D. ; Karande, Kiran ; Harrison, Kristina ; Khoshgadam, Leila |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 126.2021, p. 556-564
|
| Subject: | Goal-relevant | Incidental similarity | Information processing theory | Personal training | Service providers | Similarity-attraction effect |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.12.012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012494317