The development of a scale to measure consumer doubt toward new products
Year of publication: |
2010
|
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Authors: | Sääksjärvi, Maria ; Morel, Kaj P. N. |
Published in: |
European journal of innovation management : EJIM. - Bingley : Emerald, ISSN 1460-1060, ZDB-ID 1465304-7. - Vol. 13.2010, 3, p. 272-293
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Subject: | Produktentwicklung | New product development | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Messung | Measurement |
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