The Right Sensory Mix : Decoding Customers’ Behavior and Preferences

by Diana Derval

1. Magnetic Sense, AI, and the Future of Mobility -- 2. Taste, Product Preferences, and the Future of Shopping -- 3. Polarized Light, Space Exploration, and the Future of Luxury -- 4. Colors, the Microbiome, and the Future of Beauty -- 5. Space and Time Perception, XR, and the Future of Communication -- 6. Sense of Motion, eSports, and the Future of Entertainment -- 7. Sense of Smell, Biomarkers, and the Future of Health -- 8. Sense of Status, Serious Gaming, and the Future of Work -- 9. Sense of Touch, Vibration, and the Future of Human Experience (HX) -- 10. Sound and Voice Perception, IoT, and the Future of Living.

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Year of publication:	2022 ; 2nd ed. 2022.
Authors:	Derval, Diana
Publisher:	2022.: Berlin, Heidelberg : Springer Berlin Heidelberg 2022.: Berlin, Heidelberg : Imprint: Springer
Subject:	Konsumentenverhalten \| Consumer behaviour \| Produktentwicklung \| New product development \| Innovationsmanagement \| Innovation management \| Verbraucherverhalten \| Präferenz \| Wahrnehmung \| Produktdifferenzierung \| Zielgruppe

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Extent:	1 Online-Ressource (XXVII, 322 p. 86 illus., 80 illus. in color.)
Series:	Management for Professionals Springer eBook Collection
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-662-63795-1 ; 978-3-662-63794-4 ; 978-3-662-63796-8 ; 978-3-662-63797-5
Other identifiers:	10.1007/978-3-662-63795-1 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013174055