The development of an optimal multiple channel strategy model for travel agencies' tourism business excellence
Year of publication: |
2013
|
---|---|
Authors: | Huang, Leo ; Chuang, Chung-ming |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 30.2013, 7/8, p. 732-753
|
Subject: | Multiple channels | channel management | expected channel performance | travel agencies | Vertriebsweg | Distribution channel | Reisevermittler | Travel agency | Tourismus | Tourism | Tourismuswirtschaft | Tourism industry |
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