The development of brand attitudes among young consumers
Year of publication: |
2014
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Authors: | Pagla, Maria ; Brennan, Ross |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 32.2014, 6, p. 687-705
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Subject: | Children | Socialization | Brand attitude | Konsumentenverhalten | Consumer behaviour | Kinder | Jugendliche | Youth | Markenimage | Brand image | Markenführung | Brand management | Markenartikel | Brand | Werbewirkung | Advertising effects |
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