The development of marketing management : the case of the USA c.1910-1940
Kazuo Usui
| Year of publication: |
2008
|
|---|---|
| Authors: | Usui, Kazuo |
| Publisher: |
Aldershot : Ashgate |
| Subject: | USA | Marketingmanagement | Geschichte 1910-1940 | Marketing | United States | Management | History | 20th century | Consumption (Economics) | Economic conditions | 1918-1945 |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 166 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| ISBN: | 0-7546-0606-6 ; 978-0-7546-0606-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004913735