The development of medical business through relational marketing
Year of publication: |
2017
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Authors: | Grozea, Beniamin ; Pop, Nicolae Al. |
Published in: |
Development, Growth and Finance of Organizations from an Eastern European Context : the 2015 Griffiths School of Management Annual Conference on Business, Entrepreneurship and Ethics (GSMAC). - Cham, Switzerland : Springer, ISBN 978-3-319-54453-3. - 2017, p. 67-74
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Subject: | Patient loyalty | The behavior of the consumer of medical services | Developing medical businesses | Maslow's pyramid | Patient-client | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Gesundheitswesen | Health care system | Gesundheitsversorgung | Health care |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
Language: | English |
Other identifiers: | 10.1007/978-3-319-54454-0_4 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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