The difference between differences : how expertise affects diagnosticity of attribute alignability
Myungwoo Nam; Jing Wang; Angela Y. Lee
| Year of publication: |
2012
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|---|---|
| Authors: | Nam, Myungwoo ; Wang, Jing ; Lee, Angela Y. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 39.2012/13, 4, p. 736-750
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| Subject: | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009686807