The Differential Effect of Ad Novelty and Message Usefulness on Brand Judgments
| Year of publication: |
2011
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|---|---|
| Authors: | Sheinin, Daniel ; Varki, Sajeev ; Ashley, Christy |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 40.2011, 3 (1.10.), p. 5-19
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