The differential effects of retail density : an investigation of goods versus service settings
Year of publication: |
2011
|
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Authors: | Pan, Yue ; Siemens, Jennifer Christie |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 2, p. 105-112
|
Subject: | Ladengestaltung | Store design | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
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