The differential impact of new product development "make/buy" choices on immediate and future product quality : insights from the automobile industry
Year of publication: |
November 2017
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Authors: | Kalaignanam, Kartik ; Kushwaha, Tarun ; Swartz, Tracey A. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 81.2017, 6, p. 1-23
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Subject: | new product development | make/buy | immediate product quality | future product quality | Produktqualität | Product quality | Produktentwicklung | New product development | Kfz-Industrie | Automotive industry | Innovation |
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