The digital economy : new e-business strategies for food Italian system
Luisa Sturiale, Alessandro Scuderi
| Year of publication: |
2016
|
|---|---|
| Authors: | Sturiale, Luisa ; Scuderi, Alessandro |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 7.2016, 4, p. 287-310
|
| Subject: | ICTs | e-commerce | web-consumer | social media | social commerce | 8Ps marketing | social network | web-marketing | social media marketing | ICTs model | electronic word of mouth | e-WoM | Informationstechnik | Information technology | Social Web | Social web | Virales Marketing | Viral marketing | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011664548