The digital transformation playbook : rethink your business for the digital age
David L. Rogers
| Alternative title: | The digital playbook |
|---|---|
| Year of publication: |
[2016]
|
| Authors: | Rogers, David L. |
| Publisher: |
New York : Columbia Business School Publishing |
| Subject: | Strategisches Management | Strategic management | Technischer Fortschritt | Technological change | Innovation | Computerunterstützung | Computerized method | Unternehmen | Informationstechnik |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | XI, 278 Seiten Illustrationen, Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index The five domains of digital transformation: customers, competition, dataInnovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models. Columbia University Press |
| ISBN: | 978-0-231-17544-9 ; 978-0-231-54165-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011389472