Building a B2B corporate brand
Year of publication: |
2008
|
---|---|
Authors: | Rogers, David L. |
Published in: |
Handbook on brand and experience management. - Cheltenham [u.a.] : Elgar, ISBN 1-84720-007-9. - 2008, p. 280-302
|
Subject: | Lieferantenmanagement | Supplier relationship management | Markenführung | Brand management | Internationales Marketing | International marketing |
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