The digitization of customer relationship management
Daniel Hein, M. Sc.
| Year of publication: |
[2019?]
|
|---|---|
| Authors: | Hein, Daniel |
| Institutions: | Otto-Friedrich-Universität Bamberg (degree granting) |
| Publisher: |
Bamberg |
| Subject: | Vertriebs-Informationssystem | Sales information system | Beziehungsmarketing | Relationship marketing | Digitalisierung | Digitization | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | IX, 184 Seiten Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Thesis: | Dissertation, Otto-Friedrich-Universität Bamberg, 2019 |
| Notes: | Literaturverzeichnis: Seite 150-182 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012214058