The dimensional impact of escapism on users' eCart abandonment : mediating role of attitude towards online shopping
Year of publication: |
2024
|
---|---|
Authors: | Mazhar, Reema ; Qayyum, Abdul ; Jamil, Raja Ahmed |
Published in: |
Management research review. - Bingley : Emerald, ISSN 2040-8277, ZDB-ID 2538372-3. - Vol. 47.2024, 3, p. 374-389
|
Subject: | Online escapism | Self-suppression escapism | Self-expansion escapism | Attitude toward online shopping | eCart abandonment | Online shopping | Marketing management | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
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