The dimensionality of fashion-brand experience : aligning consumer-based brand equity approach
Year of publication: |
2012
|
---|---|
Authors: | Kim, HaeJung |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 16.2012, 4, p. 418-441
|
Subject: | Mode | Fashion | Bekleidung | Clothing | Markenimage | Brand image | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Südkorea | South Korea |
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