The discursive brand analysis of the accommodation units from the touristic basin of Suceviţa (Bukovina Region, Romania)
Year of publication: |
November 2017
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Authors: | Dinu Vasiliu, Codrin <PhD> ; Brumă, Ion Sebastian |
Published in: |
Agrarian economy and rural development : realities and perspectives for Romania : 8th edition of the International Symposium. - Bucharest : Research Institute for Agricultural Economy and Rural Development. - 2017, p. 246-252
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Subject: | discursive analysis | rural touristic unit | brand | Sucevița | Bukovina | Rumänien | Romania | Markenführung | Brand management | Tourismus | Tourism | Markenimage | Brand image | Diskurstheorie | Discourse theory | Urlaubsverhalten | Holiday behaviour |
Type of publication: | Article |
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Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz im Buch ; Book section |
Language: | English |
Other identifiers: | hdl:10419/190905 [Handle] |
Classification: | z32 ; Z13 - Social Norms and Social Capital ; M31 - Marketing ; O18 - Regional, Urban, and Rural Analyses |
Source: | ECONIS - Online Catalogue of the ZBW |
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