The dishonesty of honest people : a theory of self-concept maintenance
Year of publication: |
2008
|
---|---|
Authors: | Mažar, Nina ; Amir, On ; Ariely, Dan |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 45.2008, 6, p. 633-644
|
Subject: | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Sozialpsychologie | Social psychology |
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