The divided attention hypothesis : attitude change and learning
| Year of publication: |
1970
|
|---|---|
| Authors: | Bither, Stewart W. |
| Publisher: |
University Park, Pa. : College of Business Administration |
| Extent: | 15 S. |
|---|---|
| Series: | Working series in marketing research. - University Park, Pa.. - Vol. 8 |
| Type of publication: | Book / Working Paper |
| Source: |
Persistent link: https://www.econbiz.de/10004356257