The dividualised consumer : sketching the new mask of the consumer
Robert Cluley, Stephen D. Brown
| Year of publication: |
2017
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|---|---|
| Authors: | Cluley, Robert ; Brown, Stephen D. |
| Published in: |
Marketing performativity : theories, practices and devices. - London : Routledge, Taylor & Francis Group, ISBN 978-1-138-23726-1. - 2017, p. 107-121
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| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011616299