The dividualised consumer : skeching the new mask of the consumer
Robert Cluley; Stephen D. Brown
| Year of publication: |
2015
|
|---|---|
| Authors: | Cluley, Robert ; Brown, Stephen D. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 31.2015, 1/2, p. 107-122
|
| Subject: | ad-networks | ad-exchanges | dividual | deleuze | online marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010511380