The double benefits of consumer certainty : combining risk and range effects
Erik Maier; Robert Wilken; Florian Dost
| Year of publication: |
2015
|
|---|---|
| Authors: | Maier, Erik ; Wilken, Robert ; Dost, Florian |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 26.2015, 4, p. 473-488
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| Subject: | Certainty | Uncertainty | Risk premium | Risk effect | Range effect | Willingness to pay as a range | Theorie | Theory | Risiko | Risk | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Risikoprämie | Entscheidung unter Unsicherheit | Decision under uncertainty |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011399088