Fluent contextual image backgrounds enhance mental imagery and evaluations of experience products
Year of publication: |
November 2018
|
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Authors: | Maier, Erik ; Dost, Florian |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 45.2018, p. 207-220
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Subject: | Product images | Contextual background | Mental imagery | Imagery fluency | Experience products | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Werbewirkung | Advertising effects | USA | United States | Experiment | Kognition | Cognition |
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