Retargeting Ads for Shopping Cart Recovery : Evidence from Online Field Experiments
Year of publication: |
2016
|
---|---|
Authors: | Moriguchi, Takeshi |
Other Persons: | Xiong, Guiyang (contributor) ; Luo, Xueming (contributor) |
Publisher: |
[2016]: [S.l.] : SSRN |
Subject: | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Personalisierung | Personalization | Feldforschung | Field research |
Extent: | 1 Online-Ressource (42 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Datei wurde von der herausgebenden Institution entfernt. Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 4, 2016 erstellt |
Other identifiers: | 10.2139/ssrn.2847631 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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