The double-edged sword of oppositional category positioning : a study of the U.S. e-cigarette category : 2007-2017
Year of publication: |
2021
|
---|---|
Authors: | Hsu, Greta ; Grodal, Stine |
Published in: |
Administrative science quarterly : ASQ. - Thousand Oaks, Calif. : Sage Publ., ISSN 1930-3815, ZDB-ID 2064582-X. - Vol. 66.2021, 1, p. 86-132
|
Subject: | categories | economic sociology | new organizational forms | stigma | USA | United States | Wirtschaftssoziologie | Economic sociology |
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