The downside of scarcity : Scarcity appeals can trigger consumer anger and brand switching intentions
Year of publication: |
2021
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Authors: | Biraglia, Alessandro ; Usrey, Bryan ; Ulqinaku, Aulona |
Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - 2021 (05.04.)
|
Publisher: |
Wiley |
Saved in:
Online Resource
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