The drivers of greenwashing
Magali A. Delmas; Vanessa Cuerel Burbano
| Year of publication: |
2011
|
|---|---|
| Authors: | Delmas, Magali A. ; Cuerel Burbano, Vanessa |
| Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing on behalf of The University of California Press, ISSN 0008-1256, ZDB-ID 222930-4. - Vol. 54.2011/12, 1, p. 64-87
|
| Subject: | Corporate Social Responsibility | Corporate social responsibility | Öko-Marketing | Green marketing | Unvollkommene Information | Incomplete information | Stakeholder |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009383285