The drivers of success in new-product development
Robert G. Cooper
| Year of publication: |
2019
|
|---|---|
| Authors: | Cooper, Robert G. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 76.2019, p. 36-47
|
| Subject: | Innovation | Produktgestaltung | Product design | USA | United States | Erfolgsfaktor | Success factor | Produktentwicklung | New product development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2018.07.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011990716