Trustworthy brand signals, price fairness and organic food restaurant brand loyalty
Year of publication: |
2023
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Authors: | Konuk, Faruk Anıl |
Published in: |
Management decision. - Bingley : Emerald, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 61.2023, 10, p. 3035-3052
|
Subject: | Brand innovativeness | Brand loyalty | Brand reputation | Brand transparency | Brand trust | Organic food restaurant | Price fairness | Markenführung | Brand management | Bio-Lebensmittel | Organic food | Gastronomie | Restaurant industry | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Preismanagement | Pricing strategy | Markentreue | Vertrauen | Confidence |
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