The dynamics and implications of relationship quality in the charity-donor dyad
Year of publication: |
2008
|
---|---|
Authors: | Shabbir, Haseeb A. ; Palihawadana, Dayananda ; Thwaites, Des |
Published in: |
The Routledge companion to nonprofit marketing. - London [u.a.] : Routledge, ISBN 0-415-41727-9. - 2008, p. 49-64
|
Subject: | Nonprofit-Organisation | Nonprofit organization | Gemeinnützige Organisation | Charitable organization | Beziehungsmarketing | Relationship marketing | Fundraising | Qualitätsmanagement | Quality management |
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