The dynamics of place brands : an identity-based approach to place branding theory
Year of publication: |
2013
|
---|---|
Authors: | Kavaratzis, Mihalis ; Hatch, Mary Jo |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 13.2012, 1, p. 69-86
|
Subject: | Markenführung | Brand management | Tourismusmarketing | Tourism marketing | Stadtmarketing | City marketing | Unternehmenskultur | Corporate culture | Markenimage | Brand image |
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