The elusive destination brand and the ATLAS wheel of place brand management
Mihalis Kavaratzis and Mary Jo Hatch
| Year of publication: |
2021
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|---|---|
| Authors: | Kavaratzis, Mihalis ; Hatch, Mary Jo |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 60.2021, 1, p. 3-15
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| Subject: | destination branding | place brand formation | place brand management | place branding | Markenführung | Brand management | Tourismusmarketing | Tourism marketing | Standortmarketing | Place marketing | Tourismus | Tourism | Stadtmarketing | City marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0047287519892323 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012425161