How much is it? : price representation practices in retail markets
Year of publication: |
June 2015
|
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Authors: | Hagberg, Johan ; Kjellberg, Hans |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 15.2015, 2, p. 179-199
|
Subject: | Market practice | market studies | price | price representation | retailing | Einzelhandel | Retail trade | Preismanagement | Pricing strategy | Preis | Price | Marketing | Einzelhandelspreis | Retail price |
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