The dynamics of social media markeitng content and customer retention
Year of publication: |
2019
|
---|---|
Authors: | Willis, Michelle |
Published in: |
Leveraging computer-mediated marketing environments. - Hershey, PA : Business Science Reference, ISBN 978-1-5225-7344-9. - 2019, p. 1-21
|
Subject: | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing |
-
Effectiveness of social network sites for influencing consumer purchase decisions
Verma, Sanjeev, (2013)
-
Customer service : new rules for a social media world
Shankman, Peter, (2011)
-
Online engagement and the role of digital influencers in product endorsement on Instagram
Silva, Marianny Jessica de Brito, (2020)
- More ...
-
Effects of online brand communities on millennials' brand loyalty in the fashion industry
Ozuem, Wilson, (2021)
-
Ozuem, Wilson, (2021)
-
Ozuem, Wilson, (2021)
- More ...