The e-commerce investment and enterprise performance based on customer relationship management
Yili Sun, Ping Wang
| Year of publication: |
2022
|
|---|---|
| Authors: | Sun, Yili ; Wang, Ping |
| Published in: |
Journal of global information management. - Hershey, Pa. : IGI Global, ISSN 1533-7995, ZDB-ID 2070054-4. - Vol. 30.2022, 3, Art.-No. 9, p. 1-15
|
| Subject: | Customer Relationship Management Ability | E-Commerce Ability | E-Commerce Investment | Enterprise Performance | Unternehmenserfolg | Firm performance | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/JGIM.20220701.oa9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012799405