The economics of brands and branding
Year of publication: |
2019
|
---|---|
Authors: | Bronnenberg, Bart J. ; Dubé, Jean-Pierre ; Moorthy, Sridhar |
Published in: |
Handbook of the economics of marketing ; Volume 1. - Amsterdam : North Holland, Elsevier, ISBN 978-0-444-63759-8. - 2019, p. 291-358
|
Subject: | Markenführung | Brand management | Markenartikel | Brand | Theorie | Theory |
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