The economics of demonstrations : the effect of competition on demonstration and pricing strategies
Year of publication: |
2010
|
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Authors: | Heiman, Amir |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 21.2010, 4, p. 351-363
|
Subject: | Produktentwicklung | New product development | Software | Verkaufsförderung | Sales promotion | Preismanagement | Pricing strategy | Duopol | Duopoly | Wettbewerbsanalyse | Competitive analysis |
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